19 March 2013, Dubai, UAE: United Arab Bank (UAB), UAE’s fastest growing bank has received the prestigious - Best Customer Loyalty Program in the Middle East award from the Banker Magazine which once again confirms its place as the leading innovative bank in the Middle East. The award was received by His Excellency Sheikh Faisal bin Sultan bin Salem Al Qassimi, Chairman Board of Directors UAB during an elite ceremony held recently.
The award was based on a consumer survey conducted by Banker Middle East magazine that provided a unique insight into UAB’s Loyalty Program. Customers not only voted in great numbers online for UAB to win the award but also voted with their feet and joined the program in great numbers. Redemption of points in this unique program can be made online anytime, anyplace, anywhere and with a choice of over 360 airlines and 150,000 hotels available at any given time.
Commenting on the award Mr. Paul Trowbridge, C.E.O, United Arab Bank said- We are absolutely delighted with the response to our program which we launched seven months ago keeping in mind the ever-changing demands of today’s consumers. The award we received today reinforces UAB's leading position as pioneers in introducing innovative programs which are positively altering the banking landscape in the UAE.
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