Introducing a new era of banking

Our Purpose

Our purpose is to humanise banking in the UAE, making it more meaningful, inspiring, and people-focused. We aim to enrich lives by providing value, earning trust, building loyalty, and nurturing long-term relationships with customers and employees alike.

Our Roots

Our roots lie in over five decades of service, trust, and personal connection with customers. Proudly UAE-grown, the bank blends local heritage with agility and high standards, excelling in Corporate Banking while expanding in Retail. Our foundation in fairness, ethics, and human connection reflects values aligned with Islamic banking principles.

Our Future

Building on five decades of trust, we look to the future with a modern, progressive vision rooted in UAE heritage. The bank focuses on human connection over automation, blending personalisation with digital innovation to deliver the most human, trusted, and personal banking experience in the UAE, driven by scale, talent, and genuine care.

Our Promise

UNITED FOR BETTER BANKING,
UNITED FOR THE UAE,
UNITED FOR YOU.

By uniting our highly personal, human support with our progressive vision and the latest technology, we deliver stand-out people-first experiences.

Our Values

Empathy: We put people first, valuing genuine human connection and understanding customers' needs to build trust and meaningful relationships.

Integrity: We operate with honesty, transparency, and strong moral principles, taking full accountability to achieve the best outcomes for customers.

Empowerment: A collaborative and flexible approach enables our audience and customers to make confident, positive financial decisions.

Progressive Spirit: We embrace innovation and technology to deliver the most personal, brilliant, and forward-thinking banking experience in the UAE.